Fund Raising For Clubs...
Over the past four years Sports Media Advertising have been helping clubs raise funds by installing High Definition Media Screens into the Sports Clubs and encouraging local business to sponsor an advert on the screen.
Adverts are sold by Sports Media Advertising from leads supplied by the club (usually reputable companies that have been used by club members) on a yearly basis which offers the companies excellent value for money.
It gives the club the opportunity to promote the business to the club members, friends and families, guests and every visiting team to the club week in week out and the opportunity for local business to be able to support the local community club without it costing the earth.
The success of the scheme depends upon the number of leads supplied by the club and regular club liaison with Sports Media Advertising -
• Contact Numbers of Key Club Contacts
• Forthcoming Social Events
• Weekly Club Events ie Quiz Nights, Happy Hour, Bar Opening Times etc
• Forthcoming Meetings / Key Club Dates
• Practice Night Information
• Club Photographs
• Beers, Wines, Soft Drinks and Snacks on offer
There are no outlay costs to the club whatsoever – the cost of installation, sales of adverts, design of adverts and collection of cash is taken from the initial tranche of adverts.
Subsequent adverts are sold and the club receive 75% of all advertising revenue – 25% is retained by Sports Media Advertising
The more adverts sold, the more the club makes -
The screen is updated on a regular basis by Sports Media Advertising at no extra cost using information supplied by the club
The club receive a financial statement on a regular basis and monies are paid into club accounts by BACS on a three monthly basis
Sports Media Advertising work with the Leagues, County Boards, ACO and ECB to disseminate information to the clubs such as Coaching and Umpires/Scorers Courses, News and Information and also promotes National and League Sponsors Logos to the clubs.
Also club events can be advertised to other clubs in the area to promote sales of tickets from outside the club such as:
• Sportsman’s Dinners
• Comedy Nights
• Race Nights
• Seasonal Events-
• Charity Events
Another source of revenue is the display of Christmas and Birthday messages for Club Members – this service is supplied by Sports Media Advertising on a FOC basis.
Existing Main Sponsors can be recognised with additional advertising on the screen to supplement existing arrangements such as Shirt Sponsorship, Perimeter Board etc-
Is My Club Suitable for a Media Screen?...
Over the past four years Sports Media Advertising have installed systems throughout the North & Midlands working with over 75 clubs including;
East Yorkshire: Goole Town CC, Thorpe Willoughby CC, Welton & Brough Sports Club, Blackburn Leisure Club (Hull)
North Yorkshire: Spofforth CC, Follifoot CC, Knaresborough CC, Stillington Sports Club, Sessay CC, Thirsk CC
West Yorkshire: Pudsey St Lawrence CC, Upper Hopton CC, Copley CC, Wrenthorpe CC, North Leeds CC, Collingham & Linton Sports Association, Wakefield Thornes CC, St Chads Broomfield CC, East Bierley CC, Calverley St Wilfrids CC, Todmorden CC, Walsden CC, Baildon Golf Club, Halifax Bradley Hall Golf Club
South Yorkshire: Wath RUFC, Wath CC, Wath Golf Club, Norton Oakes CC, Wickersley OVCC, Whiston CC, Aston Hall CC, Anston CC, Kiveton Park CC, Upper Haugh CC, Handsworth Social Club, Davy Sporting Club, Harthill CC, Dinnington RUFC, Conisbrough CC
Nottinghamshire: Worksop CC, Cuckney CC, Newark RUFC, Mansfield CC, Glapwell CC, Edwinstowe CC, Worksop RUFC, Thoresby Colliery CC, John Fretwell Sporting Complex, Warsop Sporting Trust
Derbyshire: Eckington CC,
Lancashire: Lowerhouse CC, Bacup CC
Systems have been fitted in both large and small clubs to varying degrees of success – and for clubs without a bar, screens are now being fitted in local pubs used by the club.
To make the initiative work it needs plenty of input from the club of potential advertisers, local business, companies that supply the club (ground equipment, catering supplier, alarm, heating, lighting maintenance etc) and a regular stream of club information.
Sports Media Advertising...
• Provide and Install the Screen
• Sell the adverts
• Design the adverts
• Invoice the advertiser
• Update the system on a regular basis
• Collect in the payments
• Provide the club with monthly financial statements
• Follow up for advert renewals on a yearly basis
• Liaise with club on a regular basis
For further information contact Fred Clark 07877 520171